top of page
Phoenix Prime is a real estate collective offering innovation, creativity and advice on property investments and development solutions to its clientele across the globe.
About Us
Anchor 2
Anchor 1
The Phoenix Prime Mission
WEALTH CREATION
Through well measured strategies, growing our Clients’ wealth with sound property acquisitions and personalized investment.
WEALTH PROTECTION
Making sure that all wealth invested is not expended without at least an equal retained value & more crucial, positive upward growth.
WEALTH LEGACY
Structured composition of property wealth serving our Clients' future generations as well as their philanthropic intentions.
Our Services
Development
Fee
Based
Phoenix Prime operates as a turnkey solution provider for all development activity but is not exposed to the risk reward of the project financials. Typical of private use projects.
Performance
Based
A development relationship based on the conviction by Phoenix Prime to deliver the project on budget, on time and with returns above and beyond a mutually agreed hurdle rate.
Co
Development
A Phoenix Prime and investor partnership where both risk & reward are shared based on equity investment by each party with PP taking on the turnkey development role.
Throughout history, no industry has created more wealth and value as property has for its ownership. At Phoenix Prime, our focused mission is to assist our Clients in successfully realizing their property wealth and development aspirations. Our experience across a broad real estate sectors facilitates our ability to deliver robust knowledge to our Clients, allowing them to make the most well informed decisions at the opportune times.
​
Our group includes four companies that address the higher value generators within the property value chain including off market brokerage, advisory & development, architecture and interior design. Our shared pool of knowledge and experience serves our Clients through comprehensive and well orchestrated solutions to their personal requirements and investment aspirations.
Advisory Services
STRATEGY & PLANNING
Strategic Plan
Orchestration of all critical processes that make up a property development including best use, soft & hard cost budgeting, high level feasibility, risk & reward and project delivery programme.
Development Brief
A document addressing the design, composition and marketing intentions for the property investment while capturing all the necessary technical parameters for financial success.
Product Positioning
Identifying the best type and class of use for the property investment, in line with existing & upcoming market trends, context of the property and a targeted sales and marketing strategy.
Investment Audit
Analysis of existing property investment opportunities offered to the investor and providing expert assessment of assumptions, parameters and applicability of figures applied in the feasibility.
MAXIMIZATION & PROFITABILITY
Feasibility Study
Generation of a detailed financial study and analysis for any type of property development including financing requirements, options and potential investment returns.
Planning
Assessment
Review and analysis of the local municipal or authority conditions applicable to the property and what strategies might be possible to improve the performance of the investment.
Sales
Audit
Analysis of the proposed marketing strategy to align with the strategic plan, product positioning and the development brief of the property investment and in line with market trends.
Portfolio
Assessment
Strategic review of an existing real estate portfolio to identify the necessary actions to improve the performance through a “Sell, Hold or Upgrade” series of recommendations.
INNOVATION & CREATIVITY
Product Creation
Innovating new property investment ideas that match an investor’s risk reward profile while comprehensively grounded in robust research & development and investment fundamentals.
Master
Planning
Generate master plan designs for city block multi use or larger scale urban or suburban green field projects including strategic planning, product positioning, development brief and feasibility study.
Project
Concepts
Creating conceptual design for the project reflecting the aspirations of an investor and aligned with the various parameters identified in the product positioning and development brief.
Design
Audit
Comprehensive assessment of existing master plan or architectural designs targeting improved function, efficiency, marketability and feasibility with full cooperation with the project architects.
SUCCESS & LEGACY
Development
Management
Managing property development as a single point of contact on behalf of an investor including all design, construction, legal, sales & marketing and any third-party management appointments.
Property Optimisation
Review and analysis of the existing property management & operations for a single or portfolio of assets to improve performance on all fronts: Operational, Positioning or Financial.
Legacy Asset
Upgrade
Assessment of existing legacy assets that are underperforming or have been overrun by new developments with an intent to upgrade the asset into a strong and financially well performing asset.
Funding Strategy
Assist Clients in identifying the best approach to project finance, be it project finance, development finance or sourcing alternate equity options for the property development realisation.
Brokerage
Private
Use
Providing market intelligence on sales or acquisitions of primary or secondary luxury assets in any leading cosmopolitan destination.
Investment
Pipeline
Identifying lucrative assets for investment in attractive and well performing markets with sustainable and lucrative returns.
Leasing
Sharing comprehensive advice with our clients in identifying the best locations and assets that align with lifestyle needs in all metropolitan markets.
Investors take on the challenges of property acquisition or development without any experience in the field whatsoever.
“DO YOU KNOW HOW AND WHERE BEST TO START?”
We Do.
Facts
Anchor 3
50 St James Street
London, United Kingdom
An historic casino repurposed to become one of the leading and most unique private members clubs in the city.
Moganshan Resort
Zheijang, China
A beautiful site transformed into a multi use hospitality & residential development in the heart of hills.
Hesa AlSabah District
Kuwait City, Kuwait
Delivering a new master plan product for an undeveloped inheritance estate stagnant due to lack of direction.
Natai Beach
Phuket, Thailand
An exclusive & luxurious residential community offering unparalleled quality, & lifestyle within a paradise setting.
Amal Micro City
Kuwait City, Kuwait
Reinventing how governments plan for residential masterplans through innovation, legislation & applying latest design trends.
Hamilton Terrace
London, United Kingdom
Expanding an unmodernised home with the introduction of a full basement and increasing its value by 30%.
Whitehall Penthouse
London, United Kingdom
Merging 2 unmodernised lateral units into one of the most luxurious residential assets in the iconic building.
One Hyde Park
London, United Kingdom
Numerous complete turnkey refurbishments to develop spec units upgraded to UHNWI lifestyle & luxury standards.
Halland Residences
Valletta, Malta
With innovation comes added profitability, to maximise the potential of the site in the most creative way possible.
The Avenues
Kuwait City, Kuwait
Providing a forward thinking commercial vision for a soft industry site that became the top retail & leisure destination.
Lowndes Square
London, United Kingdom
Modernising a large lateral residential unit while breaking and the sales rate record for its. prime location.
Phoenix Mansion
Hangzhou, China
Upgrading the developer spec of 20 new villas in line with global luxury quality standards & modern composition needs.
The portfolio is a small cross section of Phoenix Prime's works to date. The information on projects is restricted as confidentiality agreements are in effect with most if not all clientele.
Anchor 4
“BUY LAND, THEY’RE NOT MAKING IT ANYMORE.”
Mark Twain
The Team
Great Advice
Tareq Alkandari
Tareq is a founder and architect by training with over 27 years of experience in the field of property development. He is exposed to the various sectors of the industry and his knowledge spans many continents and project typologies.
Nelli Mackenzie
Nelli is the co founder of Phoenix Prime and was the Managing Director of her own multi family private office in London. Her experience is vast in real estate strategic planning and individual project structuring and investment.
The PP Team
The diverse team of Phoenix Prime experts consists of many various professionals such as financial analysts, planners, architects, designers & cost consultants who engage seamlessly to provide the best advice to our clients.
Contact Us
Portfolio
Anchor 5
Dubai
Hangzhou
London
Moscow
bottom of page